Professional Focus: Wedding Photographers

Professional Wedding Photographers, Small Business Loans, Start-Up Loans
Shoot for perfection

In the recent decade, the market for professional wedding photographers has become extremely saturated with options for future wedded couples to choose from. Along with this increasingly competitive industry, it creates new expectations for professional photographers to reach in terms of both quality work and equipment to run a flawless business, turning out fast production and work that is ripe with detail and high quality images. In order to set the foundation as a new professional wedding photography business and even to keep up with the ever-evolving line of new cameras, lenses, lighting and other required equipment, many professional wedding photographers are turning to Small Business Loans and Start-Up Loans to keep their business well endowed with the best equipment on the market.

We have developed a bit of a list, geared specifically at the professional wedding photographer start-ups, to help give you an idea of the type of Small Business Loan or Start-Up Loan that may be needed. Getting all the facts and exploring the resources takes time, but when you are setting yourself and your business up for success, you should never skimp on the research and all the details about where your money will be going. You’ve most likely heard the phrase, “you have to spend money to make money”, and in a profitable industry such as wedding photography, it is exactly that. Before you can start bringing in the big bucks and expanding your portfolio and your potential new client database, you have to have all your ducks in a row.

7 Must Required Start-Up Costs for Professional Wedding Photographers

Keep in mind that this list does not include things such as business licensing and insurance, at-home printing, stationery, marketing, branding elements… These are the main pieces of “equipment” that you will need. Costs can vary, and few are lucky enough to get ahold of great deals on pieces. This is just one of the resources you should be taking into account when planning out the details of your business.

  1. Camera Body

Of course, right? If you are going to be a photographer, you want to make sure you have that all-important weapon to brandish against those demanding brides and grooms – the camera. There are options upon options, whether to use Nikon, Canon, Sony…etc. After that choice, you must decide if you want a crop-sensor or a full frame? If you want crisp focus and high performance in low-light atmospheres, the lenses are important but they work best on a high quality body. You can easily spend over $3000 for a full frame body, such as the Canon 5D Mark IV. On the other hand, there are less expensive options (along with those at greater expense), but you have to perform your due diligence to discover what fits in your budget and meets the expectations of quality. It is recommended that before making a choice on any of these pieces, that you rent the equipment and give it a run.  

  1. Lenses

When it comes to lenses, professional photographers are constantly in disagreement about whether to use prime lenses (one focal length) or a zoom lens. Both have pros and cons and it really comes down to preference. Either way, one lens is never enough for a wedding. You have to look at different pieces of glass for each purpose – portraits, close-ups, and wide shots. Again it comes down to what works best with your budget and needs, but a minimum of 3 lenses is pretty much standard for a new professional wedding photographer. High grade quality glass will run you between $1,000 – $1,800 for each lens.

  1. Flash

If all weddings were outdoors entirely, in perfect sunny weather, during only the most opportune hours of the afternoon, then no one would ever need a flash. However, the reality of it all, is that most wedding run into the darker hours of the evening, and the indoor lighting and ambiance is low lit to create a romantic vibe, therefore having a flash is necessary. Along with this need, any photographer worth their salt will have at least one backup flash. Options for these pieces of equipment range from $100 – $1000, and if you are looking for studio grade lighting rigs, they will likely run even higher.

  1. Cases

Protection for your expensive babies is important. You don’t want to spend this kind of budget on all your equipment and leave it in the hands of fate by storing it any old bag. Companies such as the ever-popular Pelican design heavy duty carrying cases for all types of equipment and provide you with peace of mind that your bread-and-butter will be able to withstand all types of travel and transportation.

  1. Computer

Once all is said and done, the confetti is blanketing the dance floor, and the “Just Married” vehicle has left the building, you can take your tired feet home to cull and edit all your beautiful images. For this next step you will need a trusty computer ( and a backup system) to upload all your work and begin the editing process. It is important to find a computer system that can handle large editing software and run smoothly. Computers can range from $1500 – $2000 for a solid system to handle all your work.

  1. Editing Software

If only everything was ready to show straight from the camera, right? The reality of any wedding is that no matter your knowledge and skill with the camera settings, you will never have an entire wedding that doesn’t need touch ups, lighting fixes and color correction. Not-to-mention the variety of stylization trends that come and go in the industry. With the Adobe Suite being the most popular software for this job, it now comes in versions available for either renting or owning. WIth renting being the most popular choice these days, plans start at $10 monthly. Not too shabby.

  1. Website

Now that you’ve used all this fancy equipment, paired with your knowledge, skill and interpersonal savvy, you want to bring in all the referrals and market your work to new potential clients. The first and most vital way to showcase all of your glorious work is to set up a website that is aesthetically pleasing, intuitive and compliments your work. A mark of any great professional these days is to have a dynamic website that allows potential clients to find you and check out your work online. Professional Websites can be built for $1000 – $10,000 depending on the extent of your content, but are a necessity to host your portfolio in a way that is easy to navigate and casts a spotlight on your images for all of your audience to see.

For more resources on equipment to choose from and insight from other professionals, check out sites similar to the following: and Then you can head over to us and see how much you can qualify for in a Small Business Loan or Start-Up Loan!


No-Doc Loans, Start-Up Loans, Small Business LoansUnsecured Finances has over 10 years in the consulting business! We specialized in educating and assisting clients on acquiring Unsecured Business Loans and Start-Up Business Specialty Loans including; Unsecured No Documentation (No-Doc Stated Income) Loans, Unsecured Business Loans, and Unsecured Start-Up Business Loans and Lines of Credit from $10,000 to $500,000 without Assets.

Apply on our website to find out if you qualify, or call today for a free consultation: 1-888-294-2584

4 Reasons Why Case Studies Improve Your Business

What is a Case Study?

Well, if you have never heard of a Case Study before, this will be a little treat. The Dictionary defines a “Case Study” as;

  1. a process or record of research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time.
  2. a particular instance of something used or analyzed in order to illustrate a thesis or principle.

Essentially you are taking a deeper look at the details of a situation, usually one that parallels something you are looking to do in business, and learning from either their mistakes or successes. Both positive and negative turnouts can provide valuable information and help to further illustrate a “Blueprint for Success”.

Case Studies can come from a variety of sources. As the format for Case Studies can be rather ambiguous, you do have to perform some digging when looking for Case Studies that are in line with the type of information you are looking for. Depending on your industry, there are many Universities with online libraries open to the public that you can use to search within the business resources. You must be vigilant to note whether the studies were done using a real or fictitious source, as some schools will create fictitious Case Studies to mimic the real life scenarios when teaching students.

1. Know Your Niche

One of the best things about a case study is how specifically targeted they are. Good Case Studies are honing in on a niche, and providing laser-focused information on problems and solutions. Knowing what your niche is will point you directly to the Case Studies that will shed light on obstacles that you have had or will experience, things that work and those that don’t.

2. Position Your Brand as an Expert in Your Industry

Case Studies are a fantastic method of bringing in cited examples filled with statistics. You can use these in your Business Plan for when you are preparing to apply for a Small Business Loan, or Start-Up Loan, and you can use Case Studies when you are pitching ideas to your team, or even in creating content for your digital marketing. When you use cite Case Studies it shows that you have done your due diligence, you know your audience and you can speak to specific problems that occur.

3. Find Solutions to Problems

In any new business, unforeseen circumstances will give you a run for your money. Most Case Studies are created to show you how specific problems were solved, and provide you with solid statistics. Instead of throwing out vague statistics like, “watering your plants with this solution will kill some weeds”, you can specify “will kill 94.5% of weeds”. People need to hear the numbers. Using Case Studies will also help to save you from all the trial-and-error that wastes time. Being able to see what has actually worked for others in your situation is a great time-saver.

4. Social Proof

With all the false information and statistics that are out there on the internet, polluting our solid facts, it is understandable that people have become very skeptical of the information that the read on the internet, or even that their CEO is citing from the web. Customers are scouring your copy to find any trace of error. That is why people take peer reviews and factual findings seriously. Take a look at our online review culture and you will see how great of an effect social proof has on a consumer decision. Use this to your advantage whenever possible!

Creating a Case Study

Aside from gathering information and data from existing Case Studies, you can create your own. If you thought that it was valuable to use them from others, just wait until you see the impact of gathering your own data and formulating your own studies. However, it takes time, dedication and a lot of research to develop Case Studies on your own.

When you create your own Case Studies – or any other content for that matter – you should be publishing it to multiple channels, promoting the content with paid-ads, and looking for widgets that will allow for mailing list opt-ins for those who are checking out your content. Learning to make the most out of Case Studies, along with any other content you generate, will continue to improve your business and lead you into lifelong success!



No-Doc Loans, Start-Up Loans, Small Business LoansUnsecured Finances has over 10 years in the consulting business! We specialized in educating and assisting clients on acquiring Unsecured Business Loans and Start-Up Business Specialty Loans including; Unsecured No Documentation (No-Doc Stated Income) Loans, Unsecured Business Loans, and Unsecured Start-Up Business Loans and Lines of Credit from $10,000 to $500,000 without Assets.


Apply on our website to find out if you qualify, or call today for a free consultation: 1-888-294-2584

Navigating Challenges of the Self-Employed – Part 1

start-up loans, no-doc loans
Being self-employed is an empowering experience if you set yourself up for success!

Being self-employed can be a wonderful experience. You are free to create your business model in a way that seems suitable and productive to you. Punching in is at your own discretion. Creative aspects and branding choices are yours to make. You are not limited by the expectations of management, but there are challenges that arise which can limit your success if you do not properly plan ahead to avoid them.

1. Staying Motivated

Transitioning over from working for a company to being self-employed is always a challenge in terms of staying motivated. Many factors can deter you from productivity such as;

  • Change of Leadership – Working for a boss keeps you on your toes. A format was already laid out for you, avoiding job loss was a must, and you wanted to climb the ladder. Now you are the boss, and you must cater to your own level of expectations in the same way.


  • Billable and Non-Billable Tasks – It’s easier when there are dollars tied to your tasks, but it is a lot more difficult to complete the mundane day-to-day tasks.


  • Tasks You Don’t Enjoy – As a self-employed professional, now suddenly you have to take care of all the details. Let’s face it, sometimes you just don’t have the knowledge or experience, much less the desire to complete those tasks. A great way to handle these types of tasks is to connect with professionals that you can outsource overbearing work to.

To avoid these deterrents, make sure that you are setting yourself up for success by creating goals at regular intervals and be aware to complete them. Remind yourself of all the benefits of being self-employed, compared to past positions and working for another business. It is even recommended to have someone close to you (friend or family) to check in with you from time-to-time about your goals. Sometimes, the road starts a little rocky, but persistence and planning pays off!

2. Self Taught Financial Management

Most often, self-employed professionals have little-to-no experience managing finances and so it becomes a major hurdle at some point down-the-line. Setting yourself up financially from the beginning makes a huge impact on the success of your business. Many people look to financial institutions like ours, to procure funding in the form of start-up loans, no-doc loans and so on. However, once they obtain the funds, they have no form of management to wisely distribute the funding.

Here are some aspects that are often overlooked when self-employed professionals are setting up their financial structure:

  • Underestimating Expenses – Fortunately, approximately 40% of home-based businesses require less than $5000 to start (businesses such as; resume writers, personal stylists, childrens’ parties, cupcake bakeries, etc.). The obstacle arises when small costs are overlooked, such as childcare, insurance, gas, dry cleaning, etc. Make sure to outline any and all possible expenses as a result of your new business.


  • Keeping an Eye on Taxes – Make sure that you have a good idea of how much self-employed taxes you may need to pay at the end of the year, along with your regular income taxes. We suggest a periodical review of your taxes throughout the year to stay on top of everything. Setting aside tax payments is necessary to avoid under-withholding penalties.


  • Getting Assistance – As your business grows, you may want to consider a lawyer to keep everything in order. Calling your insurance to ensure that you have the right type of coverage is also very important. Both of these things will help to cover yourself in case of any unforeseen circumstances.

The key is consistent planning, reevaluation and execution. Just as you keep up with our blog for information on business planning and financial advice, make sure you are consistently taking a 10,000 foot view of your business practices to evaluate if everything is working towards your goals. The road to a successful self-employed business may throw some curveballs, but with dedication you will knock it out of the park!

4 Reasons to Get a Small Business Loan

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It’s easy to think about the reasons why not, but your focus needs to be on reasons why you should!

Every business starts with a dream. Something triggers a lightbulb, an epiphany. You start to map out all of the details of what you will need and where your business will go. Conversations with your friends are all about the details, and it’s everything you can think about – this is your passion. You have been dreaming about this concept for quite some time, and you feel that you are ready to make it happen! However, there are always obstacles, and funding is often one of the biggest. Where can you get it from? Will you be approved? What happens if you can’t get it?

Consulting with the experts to find out if there is a way for you to be eligible for a business loan will answer these questions. It will help you navigate around many obstacles -in fact it allows you to set yourself up for success. In case you haven’t thought about it already, let’s consider some of the greatest benefits of getting a business loan.

1. Setting a Solid Foundation

You want to start out on the right foot, get all your ducks in order. Borrowing the funds to start your business allows you to purchase any equipment that you will need to run efficiently. This can include either technology in the form of computers or programs, basic office supplies such as paper, ink, and printers and of course a business space, furniture and even the aesthetic touches to cater your image to clients or customers. Having the funds available will allow you leeway to get things done right, from the start and purchase everything you need to get the show on the road!

2. Marketing Budget

What’s the point of getting everything set up correctly, putting your time into designing and executing your business model and opening your doors, if people do not know about you? Marketing is essential throughout every part of the business progression – especially for brand new businesses. Marketing is bigger than just having a Facebook Page or Instagram – it includes creating branding elements such as logos, headers, websites, print materials and ultimately building your brand using continuous efforts which are refined over time. Once those marketing fundamentals are set, there are various opportunities to utilize ads on both digital and physical mediums. Of course to be done properly, all of this requires a vital investment.

3. Stress Reduction

Stress is a killer. It can be a killer of productivity, patience, focus and dreams. Bringing all these pieces of your concept together is an important part of starting a business. It can often be a source of stress when you aren’t sure if you have the financial foundation available to you. Keep in mind that while you are setting up your business, you will also be supporting the basics of your lifestyle -rent, food, phone, gas, insurance, etc. Being able to support yourself and your new business properly without worry about whether you will be able to make the initial investments, frees your mind to focus on the next steps in growing your business.

4. Dreams Becoming Reality

This is the bottom line: Dreams require a little magic to bring them into the waking world. Who says that magic can’t exist for you? Business loans allow you to experience some phenomenal things, and you will be able to watch as your little concept becomes a huge reality. There is nothing more surreal, or more satisfying than realizing you are capable of creating a successful business. However, we all need “a little help from our friends” to get the ball rolling.

Getting a Business Loan

“Am I able to get a business loan?” -This is a very common worry that many new or potential business owners have. However, there is good news -you can often navigate around obstacles standing in the way of acquiring your loan. There are methods of getting start up loans without taxes or business plans, and loans for businesses who don’t show profit. Whatever your struggle is, we can offer a consultation to discover what is available to you! If you have good credit, there are great possibilities out there for you to take advantage of. So what are you waiting for? Make your dreams a reality!

Fight Superstition – Get That Loan, Start That Business!

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Get that loan with Unsecured Finances!

Black cats, ladders, salt, umbrellas, mirrors and the number 13… Oh my! According to a poll done by Gallup, 1 in 4 Americans are superstitious. This belief in supernatural causation tends to rise a great deal around Friday the 13th, bringing closeted believers out into the daylight. We see the effects of their beliefs in statistics across many industries by these individuals with “Paraskavedekatriaphobia”, or the fear of Friday 13th.

Is It Really Unlucky?

The term, “superstition” is generally perceived to be a drastic loss in the luck department, but in actuality it is any belief that some supernatural powers would be attached to an item or action which would affect your luck in either an increased or decreased fashion. Find a penny on the ground, good luck. Smashing a mirror, bad luck. Both are examples of superstition. The reason that “Friday the 13th” is considered more unlucky than, say, “Monday the 13th” is a topic with many different theories, as outlined in the USA Today article, “Why Friday the 13th is Known as a Day of Bad Luck”. However, according to Huffington Post’s article, “Why Friday the 13th is a Very Lucky Day Indeed”, it is argued that the day used to hold a much different value as, “up until the patriarchal revolution, both Fridays and 13s were held in the very highest esteem. Both the day and the number were associated with the Great Goddesses, and therefore, regarded as the sacred essence of luck and good fortune.”. Could this good fortune be a truth that has been overlooked?

Regardless of whether or not there are claims of bad luck tied with the day, what do statistics show?

Stock Markets

In an article on Business Insider called, “Here Are Your Not-So-Scary Friday the 13th Stock Market Stats”, Chris Adams is quoted on the positive influx the market has seen as an average throughout Friday the 13ths. He is quoted saying, “over the past 144 Friday the 13th days, the market has been up 81 times, averaging 0.6603% gain, the best being a 3.34% gain on Oct 13, 2000”. Yet another article on Market Watch,  backs this information up with more noteworthy tales of positive stock market uptick.


While many are avoiding participation in events such as the Lottery this Friday the 13th, there are some wonderful tales of immense winnings during the notorious day. Among these stories are players of the Michigan Mega Millions Lottery, who since 2003, have won more than $171 million in jackpots from drawings on Friday the 13th. Williams Rogers of L.A. County, California, certainly has a more positive outlook about Friday the 13th, with his $555,555 win a couple years back – and this isn’t the first time he has won on a Friday the 13th! You can even ask Daniel Huck of Waterloo what his perception is of the “unlucky day”. After his win last October, he and 7 others won $40,000 a piece!


Traffic is notoriously low on Friday the 13th, due to the amount of people who stay home to avoid being in harm’s way. This in turn affects foot traffic through brick and mortar businesses, therefor affecting their sales. The good news is, if you want a shorter wait time in line at Starbucks, maybe braving the negative folklore and venturing out into the open will prove to be a lucky experience for you and a quick cup of joe.


It really all comes down to perception. If you want to see something bad in a picture, you will identify characteristics that create what you are looking for, and the same goes for those who are looking for something positive. So while people are out there hiding from what they perceive to be potentially “bad luck”, take the opportunity to do something brave and make your own luck! Don’t let Friday the 13th be another reason for you to put off doing something that could change your life, be the success story to inspire others to do the same!

Perfect Day to Start a Business

So you have been wanting to start a business for a while now. You have the concept planned out, you have the location chosen, you know what supplies you need to build your foundation, and maybe you even have a few clients or customers chomping at the bit for you to open – what is stopping you? Don’t let this day be another excuse to put off your business, your dream.

In fact, if you are looking to start a business and you have been running up against problems finding a loan, we can help you navigate to a lucky solution with working capital loans, home based business loans, non-SBA loans, unsecured no-doc loans – we can find out what will work best for you! We love working with businesses who have good credit, but keep finding themselves up against obstacles for obtaining their funds. Don’t waste another minute, let us make your Friday the 13th the luckiest day of your business adventure!


Borrowing That Can Improve Your Credit Score

Startup BusinessA credit score is what makes the lenders decide whether or not a business is suitable for lending. It is calculated based on the business’s credit reports.

The credit score of your company, and the risk it represents, are inversely proportional to each other. A higher credit score means low risk and vice versa.

According to Consumer Finance your recent credit activity, among others, make up a typical credit score. So if you are looking for a loan to start your business, you may as well hit two birds with one stone and increase your credit score while you’re at it. Here’s how borrowing can help you:

Unsecured Loans

When you are starting a business, you’ll undoubtedly look for unsecured lenders. This means, the lender is funding you on the sole basis of your credit history. Credit bureaus consider unsecured loans better for credit. With no collateral being put up in the exchange, your business will have a higher asset to debt ratio.

Credit Lines

Credit lines refer to the additional amount that your creditor had made available to you, in case your business needs emergency funds. The trick to keeping your score high is to use only a small portion of the credit available. If the card is worth of $50,000 and you use $40,000, your score will drop considerably. Making regular payments and consuming smaller amounts is the gateway to a high credit score.

Loan on Installment

Installment loans have a major impact on our credit scores. If your credit score is preventing you from getting the interest rate that you want, you may be able to improve your score by adding installment loans to your mix of credit. Installment credits have a higher limit as compared to other kinds of loans, hence, if you take out an installment loan and use these proceeds to pay for credit cards, it might make a considerable difference in your score and enable you to get the interest rate you have been vying for.

Looking for a way to increase your credit score? Contact us at Unsecured Finances. With more than 400 lenders, your business can choose a method best suited to your business needs, and at the lowest rates possible.

Why You Need To Improve Your Credit Score

A credit score is a three digit number calculated on the basis of your payment history, currently owned loans, longevity of a loan, types of credit and your search for new credit.

A credit score is basically a quantitative result of your credit report – a summary of how high or low you’ve tested in your financial obligations.

It’s imperative to keep an eye on your credit scores since it is one of the most important features that allow us to borrow money when we need it the most and it’s always good to be prepared for the worst.

According to Forbes, people are more embarrassed to reveal their credit score than their weight. Why is that? Keeping good credit score will proof beneficial for your business and your personal life in the long run. Following are the reasons for keeping good score on your report:

  1. A good credit score means good interest rates, because the higher the score the more worthy you are of the loan. Lenders will provide you with better – lower – interest rates on the financing. That way, the total cost of borrowing will be substantially less than what it would have been, in case of a low credit score. So if you were planning to get loan to start a business

    , this might be the perfect opportunity for you.

  2. A higher credit score places you in a better position to acquire unsecured personal loans to fulfill your personal goals such as getting a new car or buying a new house for yourself; which in the case of a bad score would have been near impossible.
  3. Improving credit scores can save you not hundreds, but thousands of dollars, in interest on your loans because good credit score means lower interest rates.
  4. Poor credit scores make it near impossible to get an approval for it, which is a major disadvantage for business owners who might need cash urgently to make some investments.

One of the prime methods to make a huge impact on your credit score is through borrowing unsecured loans. What will make it even better is by getting it at the lowest rates in the market.

Good credit score or not, we at Unsecured Finances can give you access to capital of up to 250,000 and within 7 business days.. No matter in which state you are, give us a call at 1-888-294-2584 and we’ll be at your service.

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