When Is The Right Time To Start Your Business
No matter how fated some things seem, when it comes to executing our dreams, there is no preset plan for when and where it will happen. If you have the ideas, the clear plans, and life seems to align so that your goals could possibly come to fruition, then it’s time to jump in and start your business.
You’re motivated and inspired; you have an awesome product and a vision for how your brand will look. You’ve done the research. For example, you understand the logistics of packaging, transport, accounting, and how to structure as a corporation. You’ve checked out the competitors, their pricing, and realized which key advantages set you apart. You know your niche. You’re figuring out how to start, but before making it official, you stop at the idea.
If you’ve been able to successfully test your product several times, then it could be time to get out of your comfort zone and hit the ground running. Host a pre-launch, or soft open to create a buzz and gauge audience response. When sales begin you’re ready to launch. As soon as customers have their wallets out you’re in business. Capitalize on that energy to create even more momentum; strike while the iron is hot.
You don’t need to know exactly where the road will lead; figure it out as you go. Start by generating word of mouth advertising, and keeping a consistent social media presence. Gather feedback from your followers to help determine potential directions. Learn from others and seek mentors who have been successful in your field or in their own. Save yourself the mistakes they’ve made and try to acquire any hacks that only come through experience. Soon you’ll build a stable foundation, develop a fluid brand, and look toward marketing strategies and future financing options. One step at a time, as the most important step is the first one.
Timing will never be perfect for any of our big moves in life. It’s difficult not to suffer analysis paralysis overwhelmed by factors, choices, and “what if’s.” Sometimes it’s just a matter of blind faith, confidence, and intuition to open new doors of opportunity. Don’t fret over getting all of your ducks lined up, once you have a few in a row the rest will follow, as long as the leader stays on track. So as long as you have the discipline, the commitment, and the drive, all that’s left is the decision to take the plunge.