There is so much to marketing that it could make your head spin. But what marketing efforts should you be focusing on right now, besides the basic foundational strategies, like social media and print marketing? Here are 4 tactics that you should be looking into, to grow the marketing strategy for your business.
- Content Marketing
As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses. So what is content marketing?
Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
The consistent use of content marketing establishes and nurtures relationships with your prospective and existing customers. When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy.
Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with customers, and generate leads. And, in today’s age, customers expect high-quality, consistent content from their favorite brands.
- Email Marketing
Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits.
Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.
However, it is important not to overuse email marketing. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted.
- Search engine optimization (SEO)
This is one of those buzzwords that you hear used over and over again by marketing professionals and even business owners who are trying to increase traffic to their website. Often, SEO is misunderstood and misused. You see evidence of this in many scams where business claim to get your business to the “Top of Google” after a few weeks with them. This is a ploy that will by easily avoided once you understand the basics of SEO.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
Okay, but what can a business owner do to increase their SEO value? Well, that’s a great question with a very long answer, but we’ll give you some of the 10 basic things that contribute to your SEO value:
- A Secure and Accessible Website
- Page Speed (Including Mobile Page Speed)
- Mobile Friendliness
- Domain Age, URL, and Authority
- Optimized Content
- Technical SEO
- Social Signals
- Real Business Information
There’s a lot that goes into SEO, but relevant keywords, images, video and consistent quality content play a big role. A great way to get started is by collecting positive reviews on Google or Yelp.
- Affiliate marketing.
Affiliate marketing is the process of earning money (commissions) every time you promote a company’s products or services and drive a sale. There are many sites that you can use to collaborate with on affiliate marketing strategies, such as:
- Flipkart Affiliate
- Amazon Affiliate
- HostGator Affiliate
- Nearbuy Affiliate
- GoDaddy Affiliate
This means that you would mention their products in your marketing and use their specific affiliate link to try and direction potential sales to their pages. If a sale is referred by one of your affiliate links, you earn money.
On the flip-side, business can give affiliate links to other businesses or influencers to use and incentivize them to market their products for a percentage of the profit. The tricky part is finding businesses or people that are a good fit in this type of collaborative marketing relationship.
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