It’s been quite a year (and a half), hasn’t it? While things are looking a lot more like normal than they have since 2019, there are still obstacles that every business is facing – whether they are finally reopening or just trying to bring in more business.
Getting your business moving in 2021 requires constant evaluation, reevaluation and pushing forward. Here are 3 tips to ensure success in building up your business:
1. Building Relationships is Key
One of our favorite concepts is that you should treat your customers, potential clients and your team as you would someone with whom you hope to build a lasting, lifelong relationship.
Sometimes, it can be as simple as making sure a customer feels heard. 2020 was a tough year for everyone; investing in relationships can look like basic listening and empathy. Indeed, studies have highlighted the vital importance of listening as a sales tool.
When it comes to your staff, you should be thinking in the same terms. Studies show that employees who build a meaningful relationship at work have 50% increased job satisfaction, as well as greater commitment to their jobs and a stronger sense of social impact. When an employee feels valued, as if they are worth more to a company than just the revenue they bring, they will feel more invested, and this will translate significantly for your customer relationships.
2. Know Your Customer Base
With so much competition for our attention, it’s more crucial than ever to connect to customers and clients who will have a genuine interest in your products or services. It’s absolutely crucial that you identify your core demographic and focus your marketing strategy directly on them.
Yes, in an ideal world, you’d be able to appeal both to tween skaters and to seniors who shop on HSN. Sounds nice, but let’s get real here, you have to know who your bread-and-butter customers are and appeal directly to them—their hopes, dreams and pains.
As with many things in business, this begins with data. Start with internal data on past customers, and focus on creating a customer profile. This includes basic demographic information, but it’s also important to dig a little deeper, and try to map customer’s psychographics. What are their values? What are their spending attitudes? What makes them excited and what makes them tick?
3. Social Media is Your Most Powerful Marketing Resource
In case you needed reminding, social media is still one of the most important tools that you have at your disposal as a business owner, with 52% of new brand discovery happening on public social media feeds. More and more advertisers are looking to paid social media ads as their bread and butter. Annual spending on social ads is increasing every year and expected to hit over $50 billion in 2021.
Paid social ads are the No. 4 way consumers find out about new products, trailing behind only word-of-mouth, TV ads and search engines. When you consider that 31% of 16–24 years olds are finding out about new products through paid social ads, it’s clear that younger consumers who are gaining buying power will justify even more investment in social media advertising.
It’s not just ads that give you exposure on social media. On Instagram, 60% of users report that they have discovered a product on another person’s profile. Direct relationships with influencers will help to drive sales and business. Influencer marketing is a sure bet, with 89% of marketing professionals ranking it as a comparable or better return-on-investment than other marketing streams.
The importance of brand visibility on social media illustrates another reason why identifying your core demographic is so important. Getting your product into the hands of people for whom it is a strong lifestyle fit or connecting with clients who will be open to sharing their experiences will create more genuine interest and exposure on social media.
Thinking of Starting a Remote Business?
Of course there are more options, which we will share on our next blog, but the key is to start exploring now. Don’t just sit at home watching Netflix and letting this opportunity go by. If you have the dream, we can help you get the funding to take the next step.
It’s becoming all the rage now, with people looking for opportunities and creating new business ideas. If you are one of the bright new entrepreneurs looking to weather this storm by building a strong boat, we can help you find funding options that are right for you. Why wait another moment?
Financial restraints have been a complaint for many of the dreamers, limiting themselves to their immediate funds. There is an alternative. If you have the dreams and decent credit, Small Business Loans and No Doc Loans are available to you. Our goal is to provide you with the knowledge you need and the resources available to make your dream a reality. Give us a call – we have the education and the perspective to help you obtain the loans you need for your small business. Visit our website or give us a call to find out what financial backing is available to make your business soar!
Unsecured Finances has over 10 years in the consulting business! We specialized in educating and assisting clients on acquiring Unsecured Business Loans and Start-Up Business Specialty Loans including; Unsecured No Documentation (No-Doc Stated Income) Loans, Unsecured Business Loans, and Unsecured Start-Up Business Loans and Lines of Credit from $10,000 to $500,000 without Assets.
Apply on our website to find out if you qualify, or call today for a free consultation: 1-888-294-2584
