The holidays arrive in a mad rush of events, with everyone preparing for festivities and shopping for gifts. No matter what type of business you own, they’re a time when you can up your profits and reach new customers.
Small Business Saturday attracts new customers every year, with around 43 percent of consumers shopping and eating at independent small businesses in their area. For many small businesses, the last two months of the year are the most profitable. Preparing your small business for the holiday season is a good investment of time and resources. Here are three great ways to get ready.
1. Ramp up Content Marketing
Content marketing is one of the most effective forms of marketing online. Content gets three times the leads as outbound marketing. The cost is also less than half that of outbound marketing. One way to prepare for the holidays is by getting your holiday-themed content pieces in place well before the holiday shopping period hits.
Content that ties into the holidays includes gift giving guides, tips for surviving the holidays and more. Tie these ideas into your product and other features that show the advantage of your product or service during the holidays.
2. Design a Festive Storefront
If you own a brick and mortar store, take a step back and consider how the storefront appears as foot traffic passes. While traditional elements tug on the emotions of people, you also want your storefront to stand out from the crowd. Incorporate your top holiday products so that people see items that would make perfect gifts for their family and friends.
3. Utilize Social Media
Yes, there’s a lot of noise on social media, and people are paying a bit less attention to marketing on there. However, if you come up with a campaign that’s interesting enough, it’s still an inexpensive and effective way to advertise. You have a couple of options with social media. You can spend most of the year building your following so that you can market to them when the holidays arrive, or you can spend money on ad placements and hit the exact target audience you want to gain new leads.
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