All of us business owners went through 2020 together, we felt the business landscape shift. For some of the business owners out there, this gigantic, unprecedented shift meant to scrap their business concept and start completely over with new products and services or to crack open a new industry completely. Other business owners were able to hang on by the skin of their teeth and make it out on the other side with a few bumps and bruises. Whichever side you found yourself on as a business owner, following the trends is going to be crucial in terms of your survival in this next phase of “normal”.
In the coming weeks, we will be exploring different trends that are being predicted for this new year. To start us off, here are some thoughts on how this shift will continue to play out in 2021, and how you can position your business to benefit:
Embrace how the crisis can produce positive changes
Sure, after polishing their websites, getting creative with social content, embracing new e-commerce options, and rolling out online ordering or curbside pickup, some businesses might revert to what was once ‘business as usual’ as we move deeper into the new normal of 2021. Don’t be that business. Instead, be the business that is permanently augmented for the better.
And it’s not just about digital. In Columbus, Ohio, gluten-free bakery owners Wendy and Letha Pugh say the pandemic prompted them to change the way they’re structuring their business on a sustained basis. They’ve increased wine offerings and other selections at Bake Me Happy to create a bodega-like feel for their shop, and they say they’re leaning even more heavily into engaging on social media as people have increased their screen time (a trend we expect to stick around).
Share your own story to showcase your business
Whether you are an extrovert or an introvert, your own story is literally the story of your business. Freres Branchiaux Candle Co., also known as FB Candle, is an award-winning artisanal candle company owned by three outgoing young brothers who are the face of the brand. In San Francisco, Hrag Kalejiban of Henry’s House of Coffee uses social media to tell the story of his family’s roots in coffee roasting. Their expressive photos connect their audience to the story of their business and draw people in.
Embrace your community
COVID endeared people to small businesses even further, and that will endure. In Labadie, Missouri, Derek Loeffel’s Labadie General Store has been open for just a few months and already has a wait-list of local vendors who want a spot in the shop. Loeffel, a full-time police officer who started working on his retirement gig, co-owns the store with his wife and brother. Starting a store during a pandemic inspired them to do regular virtual tours spotlighting individual vendors, along with online sales, curbside pickup and shipping. Our most recent survey of consumer buying patterns during the pandemic demonstrates the strong connection consumers feel: nearly three-quarters of people who had started shopping somewhere new said that at least one of those new businesses was a small business.
Thinking of Starting a New Business?
Now is the time! With our society ready to get back in action (safely), new business concepts are quickly emerging with creative flows for serving the public without the high risk of spreading the virus. Put your innovative business concepts into play, and connect with us to get the funding you need to start your newest venture!
Financial restraints have been a complaint for many of the dreamers, limiting themselves to their immediate funds. There is an alternative. If you have the dreams and decent credit, Small Business Loans and No Doc Loans are available to you. Our goal is to provide you with the knowledge you need and the resources available to make your dream a reality. Give us a call – we have the education and the perspective to help you obtain the loans you need for your small business. Visit our website or give us a call to find out what financial backing is available to make your business soar!
Unsecured Finances has over 10 years in the consulting business! We specialized in educating and assisting clients on acquiring Unsecured Business Loans and Start-Up Business Specialty Loans including; Unsecured No Documentation (No-Doc Stated Income) Loans, Unsecured Business Loans, and Unsecured Start-Up Business Loans and Lines of Credit from $10,000 to $500,000 without Assets.
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