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Kolaches – Not a bug, just a popular pastry in Houston

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You heard it right! Kolaches. For a name that sounds like it should be crawling around on six legs, it is actually a delicious pastry — a Texas kolache can contain sausage, eggs, cheese, or any number of other creative delicacies. Kolaches are officially the number one thing Houstonians are obsessed with, beating out “breakfast taco,” “crawfish” and “Kroger,” according to Yelp.

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For the website’s 15th anniversary, online review site Yelp looked at the language people used in their reviews, searching for keywords or phrases that define each city. While Chicago loves “Italian beef,” Orlando loves “Harry Potter” and Las Vegas loves “gambling,” it’s apparent H-town loves its Czech creation-turned-Texan-comfort-food.

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Of course, Houston is a city with many obsessions. There are the top ten most Houstonian phrases, according to Yelp’s list:

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1. kolache

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2. breakfast taco

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3. crawfish

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4. Kroger

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5. Tex Mex

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6. garlic butter

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7. gumbo

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8. eggroll

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9. fried shrimp

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10. fried catfish

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Food Obsession as a Business Opportunity

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As Houston has been described as America’s number one food city, it is no surprise that their love of food spans an array of different tastes. For aspiring small business owners, this opens up a lot of doors for those looking to open a new spot. The world of “noms” is just brimming with possibilities, and right now is the best time to get in on the action. Being able to use these Yelp lists as a resource, a potential business owner can search for concept inspiration by checking out what foods are most popular. As it is no secret that Kolaches are trending, food-truckers could jump on this idea from all angles. 

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Looking to Start a Business in Houston?

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Businesses are always evolving, and keeping an eye on the trends is one of the best ways to make sure to take advantage of the trends that are relevant to your industry. If you haven’t already started a business, maybe one of these trends will inspire you to create an entire new business.

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