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Prioritizing Your Finances as a Small Business

From small businesses to international corporations; everyone has had to reevaluate their companies finances and reestablish priorities.  “Cash is king” – the old saying is timeless for a reason and owners need to look at it first.  How much cash do you have access to?  How long could your business survive if revenue stopped coming in?  While these are certainly grim thoughts that no owner likes to think about, it needs to be addressed.  Determining cash flow will allow you to make the right decisions for your business.  Establishing your business’ financial priorities will help you to better understand your cash flow situation.

  1. Payroll

Your business will be impossible to run if you don’t focus on payroll.  Whether you are the sole employee of your business or you have a hired staff, your business can’t continue if the people doing the work aren’t getting paid.  While you may need to make cuts to your staff or reduce your own salary, this needs to be a top priority with your available cash. 

  1. Keeping the Lights on

It may seem obvious but utilities are essential to your business’ ability to operate.  Speak with your providers about reduction in services where you can in order to alleviate the financial burden.  Can you change your waste pickup schedule from twice a week to once?  Is it possible to change internet plans? Get creative in reducing your utilities to free up cash for things that will help you to generate revenue.

  1. Don’t Forget to Advertise

Today more than ever, consumers are absorbing more marketing material.  Even if your customer’s livelihood has been largely unaffected by the pandemic, they are assuredly spending more time at home than before and likely consuming more media channels.  Savvy business owners will not sit back but will attack this by focusing their finances towards a strong marketing presence. 

  1. Expansion

Despite financial instability, this doesn’t mean small business owners need to be entirely conservative.  Expansion could pay tremendous dividends for a company right now.  Can you focus financial assets to a new revenue stream?  Is there a product or service in demand right now that is in line with your current business model?  Evaluate your options and do not be afraid to pursue what you see as a potential for a strong return.  

  1. (Honorable Mention) Loans

If you are a small business owner you in all likelihood have taken out loans to help fund your business.  In some cases, you tapped into the PPP loan opportunities.  Defaulting on loans is of course not a good option for your business so you will need to address this with your provider.  

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